Think You Know It All About Search Engine Optimization? Let Us Prove You Wrong
If search engine optimization was an easy thing to do, you wouldn’t be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine’s liking. A lot goes into the process. Find out about some of that process below.
Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you’re signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.
If your site has a defined set of categories, optimize the URLs on your site to contain the keywords associated with the categories. Say you have two categories, cats, and dogs. Google likes it better if the URLs for such a site are mysite.com/cats and mysite.com/dogs as opposed to something like mysite.com?category=1. Even more importantly, people searching for a keyword associated with one of the categories are more likely to arrive at one of your subpages when you use a logical URL structure.
Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. Product feeds list details such as images, descriptions, and prices about the products and services you offer. The best places to submit our shopper comparison sites and the major search engines. Customers interested in the area of business you represent can subscribe through a feed reader.
Search engine optimize any videos on your website by including keywords in video titles, tags, and descriptions. The world’s second largest search engine is YouTube and for some keywords Google indexes YouTube videos on the first page of search results. Therefore, it makes sense to use SEO techniques on all videos on your website.
When looking to optimize your site for search engines, don’t forget to take a look at the competition. Bring up a Google search, and see what keywords your competition is using, and if their site is ranked higher than yours. If you find that you’re not on top, rewrite some of your keywords to give yourself the advantage.
When you bid on keywords in a pay-per-click (PPC) affiliate marketing program, remember that cheaper is almost always better. Online customers are a fickle often, and it is impossible to guarantee success by buying expensive ads. It is much better to spread your budget out across lots and lots of cheap ads. More ads give you more chances to make a sale and recoup your advertising costs.
As stated at the start of this article, it’s all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.